Products
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Denim Blue Smock Rochelle Midi DressOur denim Rochelle midi is the last word in easy dressing. Cut to a stylish smock shape, her tiered frame and puffed sleeves are effortlessly stylish. In a sunshine-infused light blue wash. Swing a straw bag over your arm and go. Round neck Mid-length...
- $48.00 USD
$48.00 USD- $48.00 USD
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Denim Cargo Utility Mini SkirtThe classic denim mini skirt has been updated for summer with so-now cargo pockets. The blue rinse will only get better with every wash. We’re styling ours with suede slip-ons for picnics in the park. Belt loops Silver-tone NC button High waisted
- $26.00 USD
$26.00 USD- $26.00 USD
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Denim Collared BlouseWith an oversized pilgrim collar, this denim shirt is so-now. You’ll be wearing it for years to come – and loving it more and more with every wash. You’d never know it but we crafted the buttons from coconut. Double up on denim with...
- $34.00 USD
$34.00 USD- $34.00 USD
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Denim Embroidered Long Sleeve Starlight Mini DressAn autumn-ready take on our stellar style, Starlight. She’s a perfect day and night dress covered in floral embroidery. We’re swooning over her puff sleeves and pretty line of covered buttons. We’re wearing ours with boots to complete the look. Low v-neck Long balloon...
- $48.00 USD
$48.00 USD- $48.00 USD
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Denim Embroidered WaistcoatOne for the floral fans. You’ll wear this wowzer waistcoat everywhere you go. Coming in a mid-wash blue denim and decorated with floral embroidery, it’s sure to keep you on trend. Layer over a cream top and team with jeans and boots. V-neck Size...
- $38.00 USD
$38.00 USD- $38.00 USD
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Denim Frill Detail BlouseWhere wouldn’t you wear this denim blouse? Featuring an easy round neck and a button front, you can layer it up or layer down. We especially love the pretty frill detailing. Style yours with everything you already own. Long balloon sleeves Round neck Button...
- $38.00 USD
$38.00 USD- $38.00 USD
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Denim Long Sleeve Birdie Mini DressBirdie is back, but this time we’ve made her into a mini. We love this throw-on and go denim number. Plus her so-now Peter Pan collar and billowing blouson sleeves mean she can be dressed up or down in an instant. Wear with barely-there...
- $48.00 USD
$48.00 USD- $48.00 USD
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Denim Mid Wash Wide Leg JeansOur mid-wash blue jeans are this season’s most stylish cut. With a flattering high waistline, they’re fitted through the hips and balanced by wide legs. The best part? They’re soft and will go with stompy boots now and suede slip-ons later. Wide leg cut...
- $34.00 USD
$34.00 USD- $34.00 USD
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Denim Pleated Mini SkirtSwish this way for your new favourite denim mini skirt. This little blue number is the perfect outfit builder. We love the so-now pleats and flattering waistline. The best part? It goes with absolutely everything. We’re wearing ours with boots and a waistcoat. A-line...
- $38.00 USD
$38.00 USD- $38.00 USD
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Denim Puff Sleeve Charli Mini DressThis mini dress combines our favourite things: illustrated florals and puff sleeves. Charli comes in mid-wash denim, cut with a tiny touch of stretch for comfort. Don’t miss the line of silver-tone buttons along the placket. Just add chunky boots. Round neck with placket...
- $40.00 USD
$40.00 USD- $40.00 USD
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Denim Sandra Midi DressMake a statement in our Sandra midi dress. Featuring a sleeveless frame that’s fitted at the waist, with buttons running down the front. Wear yours with chunky slides for days on the run. V-neck Button front Panelled waist designed to flatter Shirred back for...
- $76.00 USD
$76.00 USD- $76.00 USD
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Denim Tie Neck BlouseWhere wouldn’t you wear Whickham? Expertly crafted and coming in blue chambray, this brilliant blouse is offset by a button front, long balloon sleeves, and so-now pussybow. We’re wearing ours with jeans for a double denim look and styling her withblack boots. Long balloon...
- $38.00 USD
$38.00 USD- $38.00 USD
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Denim Tiered Rhianon Midi DressYou’re going to love Rhianon. This denim tea dress features a demure crew neck at the front and a string tie at the back. Her gathered sleeves, fitted waist and tiered hem promise the most flattering fit for throw-on-and-go days. We’re wearing her with...
- $48.00 USD
$48.00 USD- $48.00 USD
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Denim Zip Through Mini SkirtAn ode to East London. An always flattering denim mini cut ensures this will get worn summer after summer. She’s part of a set. For the full look pair with the matching Dalston swing jacket. Patch pockets Belt loops
- $38.00 USD
$38.00 USD- $38.00 USD
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